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Meta tags

Implement Meta tags also increase the rank value of your website indirectly. When your site is displayed by a search engine, these tags tell about your site clearly and descriptively from the search engines side. Users can attract by this text. If they like it, definitely they will click your site. By clicking your site you can get a hit-count. Wide Number of hit-counts will increase your site's page rank. Meta tags should be descriptive. There is no limitation for Meta tags.  

Types of Meta tags

Four Types are there

  1.Robots
  2. Content-type
  3. Keyword
  4. Description

1. Meta Robots:
This should be give on Index file on your page under the Title tag. Format of this meta tag is: <meta name="robots" content="index,follow">

This tag instructs the crawler to crewel all the pages and links. This tag gives motivation to the search engine spiders. Note here we have put the word Follow, on the end of this tag. If we give 'no follow' instead of 'follow' then this site would not be crawled. The use of 'no follow' is if your site is under construction then you can use this to stop the spider to crawl your pages. The word 'Under construction' is harm to your page rank.

2. Meta Content-type:
This tag instructs the crawler what type of page you are posting, which helps the search engine categorize the listing. Format of this tag:
<meta http-equiv="content-type" content="text/html;charset=UTF-8" />

3. Meta Keyword:
800 characters permitted here. Format is:
<meta name="keywords" content=".....">
Put your keywords on dotted area. This feature is removed from Google. But Google is not, only search engine. Yahoo, MSN and other search engines read this tag.

4. Meta Description:
This is for users, it tells about the website clearly. Have to place our keywords along with the content. 150 characters allowed here. Format is:
<meta name="description" content=".....">
Put your contents on the dotted area.

Applying these 4 properties of Meta tags will increase your page rank gradually.

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